Expired leads are an excellent source of real estate listings. They can effectively generate new leads, especially when used in conjunction with other strategies. Here are the good things about using expired real estate leads:
Consistent Source of Seller Leads
Expired listings are one of the most consistent sources of seller leads for real estate. You can find expired leads in the MLS or public records. These are the homes that were listed but sold after the expiration date. You may have some problems contacting the owners.
The key to converting these leads into clients is to build trust. You can do this by offering them value. For example, you can email them a report on the current market. You can also send them a letter explaining why the listing is unavailable. You can also offer them information on simple changes they can make to prevent the property from expiring.
You can also use text marketing to contact these leads. However, you should only do this after you’ve made the first contact. You can also purchase expired listing leads. This is a less expensive option than searching the MLS. You can use a reputable online lead platform to purchase these leads.
Powerful Way to Prospect
Expired listings can be a powerful way to prospect for real estate sales. However, it is important to use the right technique. It is also important to follow up on contacts. A well-crafted letter can help get you a foot in the door.
Using a mobile phone to text a listing can be a good way to connect with a prospect. The key is to ask the seller for permission before sending the text. If they do not reply, then you could face legal ramifications. You could also send a video over the text if you have a Landvoice account.
A text campaign for expired listings is best done after making your first contact. It is only after the initial contact that you can start to build trust.
An expired listing script can be a great way to get the ball rolling. The script should include an introduction, questions, and a call to action. You should also make sure you mention your specialty in expired listings.
Effective Offline Marketing Method
Expired listing postcards are a fantastic way to reach out to a prospective client about an expired listing. This method can also help you develop a long-term business with great results. You can get the most out of this approach using the right strategies.
Successful expired listings marketers understand that a marketing campaign is only complete with the use of data. This is because using data helps simplify campaigns. It also reduces the amount of wasted time. You can track the effectiveness of your campaigns by using integrated CRM technology.
It is also important to remember that your messages should not be too pushy. Instead, they should be focused on providing value to the customer. It would help if you also personalized your letters to increase the response rate.
Aggregating a List of FSBOs On Your Own
Expired FSBO listings are a great source of listings to work with. Compared to new listings, expired ones are going to be affordable. They are also easy to find. They may even have a good contact number. However, the process of aggregating a list of FSBOs can be tricky.
The best way to aggregate a list of FSBOs is by using a reputable FSBO lead provider. These companies will help you overcome the challenges of an FSBO list aggregation. A good FSBO leads provider can offer you the tools and resources you need to increase your listing conversions and expand your business without hiring a team.
While an FSBO lead is not the be-all and end-all of the listing game, it’s a great resource. It’s a cheap strategy that can give you quick results.
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